Thursday, May 13, 2010

Week 2 Case Study - Scape Events Press Release

‘Scaping to a new way of entertainment, Scape Event grows and takes by storm the South Florida market.

Hot locations, cool drinks, sizzling music and the talents of the world’s best vendors – that’s what makes Scape Events. Located in the heart of downtown Miami, FL, Scape Events is one of Miami’s most original and a vanguard event design firms. With personal with more than 30 years of combined creative expertise in the industry, Scape has on board an amazing team of talented designers and event producers. Our varied backgrounds include theater, advertising, marketing, and fashion (just to name a few), which come together to offer our clients an original event from a truly unique perspective.

We understand that an event is more than just a party, and that it has to accomplish more than just looking good. It has to WOW them! We take our clients ideas to the next level to build a fabulous event that will leave a lasting impression. This dedication to creativity and attention to detail gives Scape Events a reputation as the event company for signature style and meaningful impact. We can help you throw the event you’re dreaming of—working well within your budget and your time-frame. From Manhattan to Morocco, for 2 or 2,000, Scape will create an unforgettable experience that goes above and beyond what you—and your guests—have ever imagined.

In 1999 after spending 5 years as a project manager in the fast-paced creative world of interactive advertising, Bianca Maldonado, owner and president of Scape Events, was looking for that ‘next big project’; when it happened. Her best friend got engaged! Juggling her full-time job and her duties as maid of honor for a lavish wedding for 300 guests, Bianca was swamped and loving it. As the big day approached, so did the Food Network with a proposal to televise her friends upcoming wedding on a show called “Wedding Feasts”. By accepting it instead of simply impressing the guests, she ended up impressing millions of viewers as well with her event planning skills. It wasn’t long after returning to her normal day to day life that she began receiving phone calls from family, friends, and even a few strangers, all looking for help planning their own events.

Taking yet another chance, Bianca made the move into the event planning industry, officially starting in the fall of 2001, Scape Event, LLC, and with it creating a stir as one of Miami’s fastest growing & most creative event boutiques. Today, Bianca and her team do what they absolutely love; planning, designing, organizing and creating the kinds of events that leave people saying, “Wow, now that was an Scape Event!”

For more information contact Bianca Maldonado at:

SCAPE EVENTS
305.926.4505
Bianca@scapeevents.com
www.scapeevents.com
http://scapeevents.blogspot.com/


###

ABOUT SCAPE EVENTS

Scape Events is an event planning company established in South Florida, specifically on Brickell Ave in Miami, FL. We specialized in events in the entertainment business. From press junkets for the latest Hollywood Blockbuster to the latest CD release party.




The website Press Release Grader was used to critique the above press release created for Scape Events, LLC. The keywords used in the press release were EVENTS and SCAPE. Those two terms were specifically chosen due to its popularity in regards to web search. When presented to Press Release Grader, the initial score was a 49/100.

The recommendations presented from the site were that the release was missing a valid end of content marker (###), that the link should be somewhere towards the end and also it was missing an “about me” section about the company at the end. After making the necessary changes and submitting it for a second time, the release received a 54/100.

No comments:

Post a Comment